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holiday, gifts

It’s Always a Season to Give Back: Using Corporate Giving to Impact our Diverse Community

For many people, the holiday season is synonymous with giving thanks, spreading joy, and sharing what we have with others. This year was especially challenging for many, even more so for marginalized groups who have been hit the hardest by a global pandemic's economic realities. Times like these strengthen our resolve to make significant contributions to our community in the fo ...

Election Day 2020, voting, voter, mask, COVID-19, polls

How to Watch Election Day 2020: An Election Geek’s Viewers Guide

Election Day is upon us! I know it’s been a long and challenging year, but the national campaign is finally over and voters get one last chance to have their say. As someone who has made a career out of being an election geek—not a political junkie—here’s a short election viewer’s guide that I have developed in more than two decades of watching Election Day:  Don’t overreact in ...

substance use disorder recovery, purple ribbon, recovery research, SUD

Fors Marsh Group Embarks on a New Challenge: Improving the Resourcing of Recovery

The United States entered the new decade with a global pandemic affecting people, economies, and education at levels not seen since the great World Wars. The COVID-19 pandemic has captured society’s full attention, as we have seen the worldwide death toll mount to over 210,000 in less than a year. And, while our collective focus remains on the coronavirus, the sad realities of ...

diversity in the workplace, computational modeling, inclusive, equity

Striving for a More Diverse, Equitable, and Inclusive Workplace? Try Computational Modeling

With inequalities systemic to the workplace being recognized now more than ever before, many leaders are realizing and acknowledging that their organizations may not be as diverse as they would like them to be. Members of the workforce, particularly millennials and Generation Z, emphasize diversity and inclusion as a critical consideration in their job searches—but organization ...

Public Service, Construction

“Find Something New”—in Public Service

In today’s economy, any assistance, especially from the government, is welcome. The economic consequences brought upon Americans by the spread of COVID-19 is most evident in the widespread closing of small business and the furloughing and termination of employees across a wide variety of industries, especially in hospitality and tourism. That is why I was welcoming of the Feder ...

user experience, research, UX

Pandemic Proof User Experience Research

As we navigate new restrictions due to the COVID-19 pandemic, most industries are wondering how they can continue advancing their work. The pandemic has forced a complete reimagining of almost every professional workflow. One exception is in the User Experience (UX) world, where remote UX research has been thriving and is continuing to thrive under quarantine conditions. People ...

How Mixed Method Research Reduces Counterproductive Behavior

Sexual assault remains an insidious threat not only in American communities, but in academic and professional environments. For those disproportionately affected—military members, college students, women in male-dominated jobs—the effects of sexual assault are traumatic. Recent social efforts (e.g., #MeToo, #MeTooSTEM) have brought renewed attention to sexual assault in various ...

Woman looking at a color wheel

How to Provide Creative Yet Accessible Information for All

Visual cues help organize information in a clean, concise way and make information stand out. Color is a visual cue everyone has encountered or has used to convey information: It could have been a color-coded answer key with correct answers in green and incorrect answers in red, a map of Europe with European Union (EU) members in blue and non-EU members in yellow, or a color-co ...

older americans holding hands

Making Our Mark: Diversifying Alzheimer’s Clinical Research Recruitment Efforts

Each May, Older Americans Month is observed to celebrate the contributions being made by older adults across the country. The 2020 theme is “Make Your Mark,” encouraging everyone—older and younger people alike—to use their time and talents to make a difference in their communities, in the lives of older adults, and in support of those who care for older adults. Within the next ...

health communication

Using Person-Centric Language to Combat Stigma and Increase Health Literacy

Last week, members of Fors Marsh Group’s Communication Research Strategy and Outreach Division attended the Society for Health Communication’s 2020 Virtual Summit. Over the course of two days, we, along with nearly 300 other health and communications professionals, heard from experts about the role of health communications in the COVID-19 pandemic and best practices for buildin ...

Vote by mail ballot and sticker

A Shift to Vote-by-Mail Won’t Disadvantage Populations At Risk of COVID-19 in November 2020

As the nation’s election community continues to grapple with the impact of the COVID-19 pandemic, calls are increasing for the nation to shift primarily to vote-by-mail (VBM) ballots as a way to protect voters and poll workers in November. That push is raising some concerns that populations at greater risk of COVID-19—especially voters 65 and older and African Americans–are als ...

group of happy workers

5 Steps to Successfully Creating Work–Life Balance at Your Organization

As organizations continue to recognize the importance of work–life balance for employees’ well-being and productivity, they have sought to develop a variety of work–life policies and programs. However, there is no one-size-fits-all method for creating and implementing work–life policies, especially given the diverse needs—and diverse natures—of different workforces. The needs o ...

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