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Segmentation and Optimization: FMG’s Data-Driven Approach to Building Vaccine Confidence

Fors Marsh Group (FMG) uses segmentation and optimization to deliver data-driven decisions and communications strategies to the biggest health crisis of our time, the COVID-19 pandemic.

How to Leverage Influencers and Trusted Messengers for Targeted Marketing

Although influencer marketing is not a new tactic, it is often overlooked in the public sector, particularly in nationwide federal government campaigns that require oversight of messaging and audience segmentation. Influencers can complement other paid and earned media efforts with a ground-level approach and balance the official message with a familiar voice that can drive a w ...

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Taking Bold Steps: Breaking the Stigma Around Mental Health Issues

As a certified B Corporation (B Corp), Fors Marsh Group (FMG) is committed to a higher standard of business practice where profit, people, and the planet are equally prioritized. We're taking bold steps to create a stigma-free work environment through internal policy changes that create “safe spaces” for discussing addiction and mental health challenges.

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Let's Talk About #ClimateJustice

This Earth Day, it's time to take a serious look at climate justice. As a Certified B Corp, Fors Marsh Group has pledged to make a positive impact as stakeholders in global economic, racial, and climate justice.   WHAT IS CLIMATE JUSTICE?  When we refer to "climate justice," we're referring to the idea that it is the historical and social responsibility of corporations and th ...

WHAT’S IMPORTANT WITH `{DOMIR}`: A FREE AND OPEN-SOURCE METHODOLOGY FOR THE RELATIVE IMPORTANCE OF PREDICTIVE MODELS

Data and predictive methodologies can give us a better understanding of why people do what they do. It’s one thread that links data science and classic statistics. Understanding the results from predictive modeling methods can be challenging, especially as new, complex methods that leverage vast computational resources to make more accurate predictions are added to the data sci ...

Behind the B at FMG: Our Environmental Stewardship Through ISO Certification

When Fors Marsh Group (FMG) was first certified as a B Corporation in 2017, we pledged to commit to a higher standard of overall social and environmental performance, transparency, and accountability. One of the ways we keep ourselves on track is through International Organization for Standardization (ISO) certification.

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Mindset: A New Approach to Organizational Culture

Leaders in organizations increasingly recognize organizational culture as a critical determinant of their success. But how can leaders transform their cultures to best position their companies to succeed? Researchers have shown that one underappreciated driver of organizational culture is an organization’s growth or fixed mindset, or the beliefs that people in organizations hol ...

Social Purpose in Action

Fors Marsh Group (FMG) is committed to using business as a force for good. As a Certified B Corporation, we engage in business practices that positively impact our community, our employees, our clients, and the environment. But what does “doing good” really mean? How do we deliver on our promise and put our social purpose into action?

Behind the B Corp: Employee Feedback as an Untapped Secret to Inclusivity

In this series, we're taking a closer look at Fors Marsh Group's (FMG) B Corporation recertification. We'll talk with FMG experts to discuss the specific areas where we achieved our most notable improvements since our first B Impact Assessment, what it means for FMG to be a B Corp, and how our vision aligns with the UN Sustainable Development Goals (SDGs). We hope the effort an ...

Latino man wearing face mask

FMG Contribuye a la Equidad en Salud para los Latinos que Viven en Estados Unidos

FMG orgullosamente apoya al Departamento de Salud y Servicios Humanos de los Estados Unidos (HHS por sus siglas en inglés) en la campaña de educación pública Juntos Sí Podemos (We Can Do This). Esta iniciativa nacional ha ayudado a incrementar la confianza pública en las vacunas contra el COVID-19 y a reforzar medidas preventivas básicas, como el uso de mascarillas y el distanc ...

Behind the B Corp: Governance at FMG

In this series, we're taking a closer look at Fors Marsh Group's (FMG) B Corporation recertification. We'll talk with FMG experts to discuss the specific areas where we achieved our most notable improvements since our first B Impact Assessment, what it means for FMG to be a B Corp, and how our vision aligns with the UN Sustainable Development Goals (SDGs). We hope the effort an ...

Customers

Behind the B Corp: Aligning Mission While Exceeding Customer Expectations

In this series, we're taking a closer look at Fors Marsh Group's (FMG) B Corporation recertification. We'll talk with FMG experts to discuss the specific areas where we achieved our most notable improvements since our first B Impact Assessment, what it means for FMG to be a B Corp, and how our vision aligns with the UN Sustainable Development Goals (SDGs). We hope the effort an ...

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