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Myth Busters in Health Equity

The COVID-19 pandemic and other health crises have further illuminated the disparities in public health in the United States. To meet the specific health needs of different communities, it’s essential to examine the assumptions that are creating or reinforcing barriers to public health benefits that can ultimately lead to marginalization or even systemic exclusion.   MYTH #1: H ...

health equity

Collaborating to Achieve Health Equity

More than any other health crisis of our time, the COVID-19 pandemic has highlighted the realities of health inequity in the United States and the continuing efforts to meet the needs of the people who need the most help. Tailoring health communications is about much more than overcoming stereotypes to ensure your message is received and heard. Community-led connections with di ...

The Next Chapter in Public Health Communications: Lessons Learned From a Pandemic

Public health marketing professionals have faced unprecedented and unpredictable communication challenges throughout the COVID-19 pandemic. A key factor, and likely a long-term challenge, is health message fatigue. Indeed, a growing body of research shows that message fatigue occurs when people are repeatedly exposed to messages about the same preventive health behaviors—for ex ...

Segmentation: The Essential Ingredient in Public Health Campaigns

Segmentation uses a powerful combination of expert data analysis and advanced infrastructure and technology to identify specific groups with shared traits within a larger target audience. This marketing approach is particularly effective in public health campaigns in which resources are often constrained and tactics must be prioritized for behavior change on a large scale.   Th ...

Segmentation and Optimization: FMG’s Data-Driven Approach to Building Vaccine Confidence

Fors Marsh Group (FMG) uses segmentation and optimization to deliver data-driven decisions and communications strategies to the biggest health crisis of our time, the COVID-19 pandemic.

How to Leverage Influencers and Trusted Messengers for Targeted Marketing

Although influencer marketing is not a new tactic, it is often overlooked in the public sector, particularly in nationwide federal government campaigns that require oversight of messaging and audience segmentation. Influencers can complement other paid and earned media efforts with a ground-level approach and balance the official message with a familiar voice that can drive a w ...

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Taking Bold Steps: Breaking the Stigma Around Mental Health Issues

As a certified B Corporation (B Corp), Fors Marsh Group (FMG) is committed to a higher standard of business practice where profit, people, and the planet are equally prioritized. We're taking bold steps to create a stigma-free work environment through internal policy changes that create “safe spaces” for discussing addiction and mental health challenges.

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Let's Talk About #ClimateJustice

This Earth Day, it's time to take a serious look at climate justice. As a Certified B Corp, Fors Marsh Group has pledged to make a positive impact as stakeholders in global economic, racial, and climate justice.   WHAT IS CLIMATE JUSTICE?  When we refer to "climate justice," we're referring to the idea that it is the historical and social responsibility of corporations and the ...


Data and predictive methodologies can give us a better understanding of why people do what they do. It’s one thread that links data science and classic statistics. Understanding the results from predictive modeling methods can be challenging, especially as new, complex methods that leverage vast computational resources to make more accurate predictions are added to the data sci ...

Behind the B at FMG: Our Environmental Stewardship Through ISO Certification

When Fors Marsh Group (FMG) was first certified as a B Corporation in 2017, we pledged to commit to a higher standard of overall social and environmental performance, transparency, and accountability. One of the ways we keep ourselves on track is through International Organization for Standardization (ISO) certification.

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Mindset: A New Approach to Organizational Culture

Leaders in organizations increasingly recognize organizational culture as a critical determinant of their success. But how can leaders transform their cultures to best position their companies to succeed? Researchers have shown that one underappreciated driver of organizational culture is an organization’s growth or fixed mindset, or the beliefs that people in organizations hol ...

Social Purpose in Action

Fors Marsh Group (FMG) is committed to using business as a force for good. As a Certified B Corporation, we engage in business practices that positively impact our community, our employees, our clients, and the environment. But what does “doing good” really mean? How do we deliver on our promise and put our social purpose into action?

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