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Reflecting on FMG’s B Corp Journey and Launching the Vote Every Day Campaign

In November 2017, Fors Marsh Group (FMG) became the first Washington, D.C.,-area research company to earn a Benefit Corporation Certification (B Corp Certification). Becoming a Certified B Corporation affirms our commitment to making an impact on our society and to considering the impact of our business decisions on our clients, employees, and community. When we began the certi ...

Bridging the Military-Civilian Gap: Take Some Time to Learn about Those Who Serve

Bridging the Military-Civilian Gap: Take Some Time to Learn about Those Who Serve

On November 11, the United States will celebrate Veterans Day, a day dedicated to honoring the men and women who have served our country through military service. But take a moment to stop and consider how much, or little, you might know about the Military and our service members.   How many Americans currently serve in the military? What do Service members do when they are ...

An Election Geek’s Suggestions About How to Watch Election Day 2018

We are now five days away from the opening of polls. I know many of you are interested in how the process works; moreover, it’s always fun to be “in the know” on what’s happening on Election Day. So in the spirit of “look smart to your friends and family,” here’s a short election viewer’s guide that I have developed in more than two decades of watching voting from an election g ...

SERVing the Fors Marsh Group community

SERVing Our Community

Pro Bono Week (October 21−27, 2018) is a global celebration recognizing the people and organizations that volunteer their skill sets pro bono to make positive changes in their local communities. At Fors Marsh Group (FMG), pro bono work aligns with our core values and is an important part of how we make an impact on our community and society. As a Certified B Corp, Fors Marsh G ...

To Reach Your Audience, Know Your Audience

To Reach Your Audience, Know Your Audience: NCHCMM Recap

Fors Marsh Group (FMG) attended the National Conference on Health Communication, Marketing, and Media (NCHCMM) last month in Atlanta, GA. The event, held from September 11 to 13, attracted individuals and organizations from academia and public health to discuss and shape the future of health communication, marketing, and media practice. In previous years, NCHCMM sessions increa ...

Three Strategies to Promote Healthier Nutrition in Kids

Three Strategies to Promote Healthier Nutrition in Kids

September is childhood obesity month. I have been studying factors related to childhood obesity for the entirety of my professional career and the one and only thing that everyone can agree on is: It’s complicated! Over the past 40 years, childhood obesity rates have tripled. Children are experiencing adverse health conditions such as heart disease and type two diabetes that w ...

Working across teams

How Working Across Teams Can Improve Client Outcomes

Involving multiple teams on projects is a great way to obtain diverse perspectives and combine expertise for a successful research outcome. At Fors Marsh Group, we have the opportunity to incorporate researchers from different divisions onto project teams in order to better serve our clients. While this approach is not necessary for all of our projects, it can provide a client ...

Fors Marsh Group to Attend USF Social Marketing Conference 2018

From June 27-30, I will represent Fors Marsh Group (FMG) at the 2018 USF Social Marketing Conference. Every year, social marketers from all disciplines congregate at this conference for the latest guidance on the best techniques for developing and evaluating behavior change programs and campaigns. I’m looking forward to participating in many of these training sessions and prese ...

Military vs. Corporate Recruiting

The military services collectively need to recruit more than 200,000 new members each year.  While recruiting for any company is a numbers game, the Military is not Google; the way the Military needs to attract and screen candidates fundamentally differs from what works in the private sector. A few factors clearly set the Military apart from other employers: The Military holds ...

Privacy Concerns: Three Takeaways from Research and Practice

Privacy Concerns: Three Takeaways from Research and Practice

As I write this, I received what feels like my 50th email in the past week about privacy updates, likely due to the General Data Protection Regulation (or GDPR), which went into effect in the European Union (E.U.) on May 25 and inspired a flood of privacy notification emails. As a researcher and someone who cares deeply about the intersection of technology and attitudes, I brew ...

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