Pro Bono Week (October 21−27, 2018) is a global celebration recognizing the people and organizations that volunteer their skill sets pro bono to make positive changes in their local communities. At Fors Marsh Group (FMG), pro bono work aligns with our core values and is an important part of how we make an impact on our community and society. As a Certified B Corp, Fors Marsh G ...
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To Reach Your Audience, Know Your Audience: NCHCMM Recap
Fors Marsh Group (FMG) attended the National Conference on Health Communication, Marketing, and Media (NCHCMM) last month in Atlanta, GA. The event, held from September 11 to 13, attracted individuals and organizations from academia and public health to discuss and shape the future of health communication, marketing, and media practice. In previous years, NCHCMM sessions increa ...
Three Strategies to Promote Healthier Nutrition in Kids
September is childhood obesity month. I have been studying factors related to childhood obesity for the entirety of my professional career and the one and only thing that everyone can agree on is: It’s complicated! Over the past 40 years, childhood obesity rates have tripled. Children are experiencing adverse health conditions such as heart disease and type two diabetes that w ...
How Working Across Teams Can Improve Client Outcomes
Involving multiple teams on projects is a great way to obtain diverse perspectives and combine expertise for a successful research outcome. At Fors Marsh Group, we have the opportunity to incorporate researchers from different divisions onto project teams in order to better serve our clients. While this approach is not necessary for all of our projects, it can provide a client ...
Fors Marsh Group to Attend USF Social Marketing Conference 2018
From June 27-30, I will represent Fors Marsh Group (FMG) at the 2018 USF Social Marketing Conference. Every year, social marketers from all disciplines congregate at this conference for the latest guidance on the best techniques for developing and evaluating behavior change programs and campaigns. I’m looking forward to participating in many of these training sessions and prese ...
Military vs. Corporate Recruiting
The military services collectively need to recruit more than 200,000 new members each year. While recruiting for any company is a numbers game, the Military is not Google; the way the Military needs to attract and screen candidates fundamentally differs from what works in the private sector. A few factors clearly set the Military apart from other employers: The Military holds ...
Privacy Concerns: Three Takeaways from Research and Practice
As I write this, I received what feels like my 50th email in the past week about privacy updates, likely due to the General Data Protection Regulation (or GDPR), which went into effect in the European Union (E.U.) on May 25 and inspired a flood of privacy notification emails. As a researcher and someone who cares deeply about the intersection of technology and attitudes, I brew ...
The Future of Data Science and Technology
In April, I attended Technology, Mind & Society (TMS)—an interdisciplinary conference organized by the American Psychological Association. The three-day event saw scientists, industry, and policymakers come together to learn about emerging technologies, including computer-human interaction, artificial intelligence (AI), virtual reality (VR), and the Internet of Things. Hea ...
Examining the Link Between Substance Abuse and Mental Health
In the month of May, Mental Health Month is observed in the United States to raise awareness and educate the public on mental health. Mental illness remains shrouded in stigma, yet approximately one in five American adults (roughly 43.8 million people) are affected by mental health conditions. Untreated mental health conditions can result in consequences such as suicide, homele ...
#MeToo and the Military: Considerations for Conducting Focus Groups on Sexual Misconduct
Since 2017, allegations and revelations around sexual misconduct have dominated headlines, and the national conversation around gender began to shift. Many refer to this as the #MeToo Movement, which references the hashtag developed to convey the prevalence of sexual misconduct in the nation. In the midst of this important cultural dialogue, Fors Marsh Group was tasked by the ...
Fors Marsh Group Attends Society of Behavioral Medicine Annual Meeting & Scientific Sessions 2018
From April 11 to April 14, I will be representing Fors Marsh Group (FMG) at the Society of Behavioral Medicine’s (SBM) Annual Meeting & Scientific Sessions in New Orleans, LA. SBM does an excellent job showcasing both groundbreaking basic research in behavioral health as well as applications of this research in communities and policy. I am excited to be presenting my resear ...
When Are "Healthy Foods" Actually Healthy? Deciphering Health Claims
In honor of National Public Health Week, it is important to consider the value of a healthy diet. Healthy eating is important for maintaining a healthy body weight, preventing many diseases, and keeping people feeling good and energized throughout the day. Most people agree that having a healthy diet sounds great in theory. However, consumers often report confusion regarding wh ...