Skip to the content

Menu

Blog

Are You Paying Bots to Take Your Online Survey?

Few fields have been as radically transformed by people’s access to the internet as survey research and consumer insight mining. The web has enabled surveys to be inexpensively developed and distributed to people and to substantially increase the number of respondents participating in survey-based research. Social scientists and market researchers alike can now field surveys ac ...

Basing Your Decision on "9 out of 10 Experts"? Not So Fast

Evidence-based decisions. This phrase has gained popularity in the public sphere, reflecting a desire for people to base their actions on proof that they have a reason to expect a certain outcome. Unfortunately, it is easy to use good data in a bad way, even with the best of intentions. Professionals need to be ever-vigilant not to mislead people with evidence, and consumers of ...

Pupillometry: The Next Great Metric in UX Research?

Last year, FMG’s user experience (UX) team presented “Exploring the Relationship Between Eye Movements and Pupillary Response from Formative User Experience Research” at the Human-Computer Interaction International Conference. The study examined the relationship between pupil diameter and fixations in the context of a usability task. Specifically, our team used UX-generated dat ...

When Qual Met UX: FMG QRCA Conference Recap

In February, FMG presented at the Qualitative Research Consultants Association (QRCA) annual conference in Phoenix, Arizona. FMG senior researcher Jon Strohl and I had the opportunity to present to a very engaged and welcoming group of attendees. Our presentation, When Qual Met UX: How to Combine Traditional Qualitative Methods and User Research Approaches to Satisfy Your Clien ...

Bitcoin, Chuck E. Cheese Tokens, and CryptoKitties: What You Need to Know About Cryptocurrency

A recent story of triumph followed by failure told of a man who was arrested after he made over $1 million selling Chuck E. Cheese tokens that he passed off as Bitcoins. The story went viral, although it turned out to be satire. It’s easy to laugh at the idea of gullible people buying cheap metal tokens thinking they are worth thousands of dollars, but the fact is that most peo ...

Can Wearable Fitness Trackers Help Meet Physical Activity Goals?

Similar to in years past, weight loss behaviors such as diet and exercise are among the most popular New Year’s resolutions in 2018. But in order to increase their exercise behaviors successfully, people must be able to accurately measure their exercise. Unfortunately, most of us are notoriously bad at doing this ourselves. Research shows that people often overestimate their ex ...

2017 National Sexual Assault Conference: From Courageous Conversations to Critical Action

Earlier this year, Fors Marsh Group (FMG) attended the 2017 National Sexual Assault Conference (NSAC) in Dallas, Texas. Because FMG researchers stay engaged in current research, they attended NSAC to further identify and educate themselves on trends and different perspectives on the national climate. Presenters and attendees included researchers, advocates, law enforcement, and ...

Food Cues and Eating Behavior: Takeaways from ObesityWeek 2017

From October 31–November 2, I represented Fors Marsh Group (FMG) at ObesityWeek, the annual joint meeting of The Obesity Society (TOS) and the American Society of Metabolic and Bariatric Surgery (ASMBS). I was particularly excited to attend ObesityWeek because it is the preeminent conference in the obesity field and brings together leading researchers and advocates. As a behavi ...

Counting Progress on World AIDS Day 2017

World AIDS Day, designated on December 1 every year, is a time to show support for people living with HIV/AIDS and to remember those who have lost their lives to AIDS-related illnesses. Since the catastrophic rise in the number of HIV/AIDS cases in the United States beginning in the early 1980s, science and public health have progressed in learning more about the disease as wel ...

How to Talk About Sensitive Issues in Focus Groups

Focus groups can be a powerful tool for gathering data on experiences, beliefs, attitudes, and perceptions. But what if the topic is one that people might consider sensitive, such as sexual assault, bankruptcy, or alcohol abuse? At FMG, when we conduct focus groups on these topics, we are aware that participants may, understandably, not want to talk about these issues in fron ...

District of Columbia Civic Engagement Makes Local Government Forms Work!

Have you ever received a government form and struggled to complete it? Maybe you were confused by the instructions, unsure which boxes to use to enter information, or scratching your head about the terminology. You are not alone! We’ve all struggled at times with completing what we think should be a simple form. Although they can give us a headache at times, forms are absolutel ...

Strategies for Wellness Behavior Change Messaging

The Substance Abuse and Mental Health Services Administration (SAMHSA) launched this week its annual National Wellness Week event, a public health effort in which the agency reminds us to pay attention to our wellness. According to SAMHSA, there are eight dimensions of wellness—some more obvious and others less so—that include physical, emotional, spiritual, intellectual, envir ...

Get in Touch

Request a meeting. Ask a question. Send an RFP. Inquire about careers. The right person here will reply to your inquiry.

Impact

Submit your email. Receive FMG’s Impact, our monthly publication.

Please enter a valid Email address