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Fors Marsh Group, Data Science, FMG

The Future of Data Science and Technology

In April, I attended Technology, Mind & Society (TMS)—an interdisciplinary conference organized by the American Psychological Association. The three-day event saw scientists, industry, and policymakers come together to learn about emerging technologies, including computer-human interaction, artificial intelligence (AI), virtual reality (VR), and the Internet of Things. Heal ...

How to Talk About Sensitive Issues in Focus Groups

Focus groups can be a powerful tool for gathering data on experiences, beliefs, attitudes, and perceptions. But what if the topic is one that people might consider sensitive, such as sexual assault, bankruptcy, or alcohol abuse? At FMG, when we conduct focus groups on these topics, we are aware that participants may, understandably, not want to talk about these issues in front ...

Update – Respecting Your Participants: Ethical Considerations in Focus Groups

Focus groups, unlike some other forms of research, can feel quite informal. In fact, some of the best groups can look more like a table of friends chatting than a formal data collection effort. However, researchers always need to remember that focus groups (as well as one-on-one interviews and other qualitative methods) are research, and the same ethical requirements apply. If ...

UX and the Future of Personalization

Earlier this month, several FMG researchers attended the User Experience DC (UXDC) Conference hosted by the DC Chapter of the User Experience Professionals Association (UXPA). One of the presentations I attended was John Whalen’s talk titled, "The Future of UX is here: AI and Cognitive Design." In his talk, Dr. Whalen discussed artificial intelligence (AI), machine learning, a ...

FMG and Facebook Partner to Challenge Human Factors Students at 3rd Annual Usabil-a-thon

The third annual Usabil-a-thon was held this past weekend at the Fors Marsh Group User Experience Research Lab and offices in Arlington, VA. Twenty graduate students from George Mason University tested their skills by participating in the 12-hour applied research challenge and competition. The Usabil-a-athon brings together industry and academia as a platform to showcase and pr ...

The Risks of Copying and Pasting: Health Technology, Human Error, and User Experience Design

If you use any kind of word processing software, chances are you are pretty familiar with the copy-and-paste functions. Using them is an easy way to avoid retyping the same information, and you probably do it without a second thought. But when it comes to electronic health records, copy-and-paste functions can potentially lead to errors in health records, putting patients at ri ...

Focus Group Best Practices: Icebreakers

No matter what content or structure you have planned for your focus group research project, the first thing a moderator needs to do in any group is to get the participants talking. When people walk into a focus group they generally don’t know anyone, and may not even know what the discussion will be about. Those first few minutes of the discussion can set the tone for the whole ...

Respecting Your Participants - Ethical Considerations in Focus Groups

Focus groups, unlike some other forms of research, can feel quite informal. In fact, some of the best groups can look more like a table of friends chatting than a formal data collection effort. However, researchers always need to remember that focus groups (as well as one-on-one interviews and other qualitative methods) are research, and the same ethical requirements apply. If ...

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