Skip to the content

Menu

Customer Experience

Working across teams

How Working Across Teams Can Improve Client Outcomes

Involving multiple teams on projects is a great way to obtain diverse perspectives and combine expertise for a successful research outcome. At Fors Marsh Group, we have the opportunity to incorporate researchers from different divisions onto project teams in order to better serve our clients. While this approach is not necessary for all of our projects, it can provide a client ...

Basing Your Decision on "9 out of 10 Experts"? Not So Fast

Evidence-based decisions. This phrase has gained popularity in the public sphere, reflecting a desire for people to base their actions on proof that they have a reason to expect a certain outcome. Unfortunately, it is easy to use good data in a bad way, even with the best of intentions. Professionals need to be ever-vigilant not to mislead people with evidence, and consumers of ...

Pupillometry: The Next Great Metric in UX Research?

Last year, FMG’s user experience (UX) team presented “Exploring the Relationship Between Eye Movements and Pupillary Response from Formative User Experience Research” at the Human-Computer Interaction International Conference. The study examined the relationship between pupil diameter and fixations in the context of a usability task. Specifically, our team used UX-generated dat ...

When Qual Met UX: FMG QRCA Conference Recap

In February, FMG presented at the Qualitative Research Consultants Association (QRCA) annual conference in Phoenix, Arizona. FMG senior researcher Jon Strohl and I had the opportunity to present to a very engaged and welcoming group of attendees. Our presentation, When Qual Met UX: How to Combine Traditional Qualitative Methods and User Research Approaches to Satisfy Your Clien ...

District of Columbia Civic Engagement Makes Local Government Forms Work!

Have you ever received a government form and struggled to complete it? Maybe you were confused by the instructions, unsure which boxes to use to enter information, or scratching your head about the terminology. You are not alone! We’ve all struggled at times with completing what we think should be a simple form. Although they can give us a headache at times, forms are absolutel ...

Password Guidelines for Real People

As far as I’m concerned, passwords are a necessary evil: a minor inconvenience standing in the way of something I want to do. Think about the last time you had to create a password. You were probably trying to sign up for a new app, buying something cool, taking an online quiz, or trying out an online service. You may be in the middle of something exciting or just going about y ...

Update – Respecting Your Participants: Ethical Considerations in Focus Groups

Focus groups, unlike some other forms of research, can feel quite informal. In fact, some of the best groups can look more like a table of friends chatting than a formal data collection effort. However, researchers always need to remember that focus groups (as well as one-on-one interviews and other qualitative methods) are research, and the same ethical requirements apply. If ...

UX and the Future of Personalization

Earlier this month, several FMG researchers attended the User Experience DC (UXDC) Conference hosted by the DC Chapter of the User Experience Professionals Association (UXPA). One of the presentations I attended was John Whalen’s talk titled, "The Future of UX is here: AI and Cognitive Design." In his talk, Dr. Whalen discussed artificial intelligence (AI), machine learning, ...

FMG and Facebook Partner to Challenge Human Factors Students at 3rd Annual Usabil-a-thon

The third annual Usabil-a-thon was held this past weekend at the Fors Marsh Group User Experience Research Lab and offices in Arlington, VA. Twenty graduate students from George Mason University tested their skills by participating in the 12-hour applied research challenge and competition. The Usabil-a-athon brings together industry and academia as a platform to showcase and pr ...

The Risks of Copying and Pasting: Health Technology, Human Error, and User Experience Design

If you use any kind of word processing software, chances are you are pretty familiar with the copy-and-paste functions. Using them is an easy way to avoid retyping the same information, and you probably do it without a second thought. But when it comes to electronic health records, copy-and-paste functions can potentially lead to errors in health records, putting patients at ri ...

Get in Touch

Request a meeting. Ask a question. Send an RFP. Inquire about careers. The right person here will reply to your inquiry.

Impact

Submit your email. Receive FMG’s Impact, our monthly publication.

Please enter a valid Email address