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hashtag, social listening, social media, elections, politics

Listening to Voters: Social Listening as an Election Assessment Tool

In 2020, Fors Marsh Group (FMG) identified the power of social listening and launched an innovative new practice area that merges the power of applied research with digital consumer intelligence. This capability bolsters our market research efforts to understand the public’s needs while complementing traditional formative research methods, like focus groups and surveys, with ri ...

Americans holding American flags during a sunset

Advancing Voting Access and Participation Through Evidence Building

On March 7, 1965, civil rights protestors were attacked and beaten as they peacefully marched across the Edmund Pettus Bridge in Selma, Alabama. Public outcry at the images broadcast across the nation hastened passage of the landmark Voting Rights Act, which aimed to ban racial discrimination in voting. On March 7, 2021—the 56th anniversary of the Selma march—President Biden si ...

Election Day 2020, voting, voter, mask, COVID-19, polls

How to Watch Election Day 2020: An Election Geek’s Viewers Guide

Election Day is upon us! I know it’s been a long and challenging year, but the national campaign is finally over and voters get one last chance to have their say. As someone who has made a career out of being an election geek—not a political junkie—here’s a short election viewer’s guide that I have developed in more than two decades of watching Election Day:  Don’t overreact i ...

online resources, online accessibility, user experience

Improving the Voting Experience Begins Online

The onset of the novel coronavirus (COVID-19) pandemic has led to a shift to mail voting. States saw huge increases in mail voting during their primary elections, and this shift is likely to carry over to the November 3, 2020 General Election. Although millions of Americans will be casting absentee ballots for the first time in 2020, U.S. citizens living overseas, active duty ...

Vote by mail ballot and sticker

A Shift to Vote-by-Mail Won’t Disadvantage Populations At Risk of COVID-19 in November 2020

As the nation’s election community continues to grapple with the impact of the COVID-19 pandemic, calls are increasing for the nation to shift primarily to vote-by-mail (VBM) ballots as a way to protect voters and poll workers in November. That push is raising some concerns that populations at greater risk of COVID-19—especially voters 65 and older and African Americans–are als ...

Sign pointing to polling place

Coronavirus Added to the Long List of Threats to the Electoral Process

Election officials in states and localities across the country have always been aware of the need for preparedness. Managing the voting process by its very nature requires extensive preparation—choosing and staffing polling places, designing and printing ballots, building and maintaining voter lists, procuring and managing voting technology, etc.—but increasingly, the work of g ...

I voted stickers sitting on voting machine

Preparing for the 2020 Election

On Tuesday, January 14, Fors Marsh Group’s (FMG) election experts will participate in the United States Election Assistance Commission’s (EAC) 2020 Election Summit. The summit gathers the nation’s election community for lively discussion on key issues such as ensuring accessibility for voters with disabilities and securing the process against outside threats. As trusted adviso ...

FVAP, election data, UOCAVA

Fresh from the “Kitchen”: FVAPs New Standardized UOCAVA Data

One of the biggest changes I have experienced in my move to the Elections Research team at Fors Marsh Group is the extent to which I get a close-up look at key research before it’s released. As I’ve told several people, it’s like the #electiongeek equivalent of transitioning from foodie to sous chef – going from a connoisseur of fine data to someone intimately familiar with the ...

New Security Video Helps Voters See Election Security at Work

When I serve as a poll worker at my local precinct in Northern Virginia, voters often ask how they can be confident that their vote will be counted. When the U.S. Election Assistance Commission (EAC) asked Fors Marsh Group to create an informational video about election security, I thought about these interactions with voters and how appreciative they were to learn about the va ...

An Election Geek’s Suggestions About How to Watch Election Day 2018

We are now five days away from the opening of polls. I know many of you are interested in how the process works; moreover, it’s always fun to be “in the know” on what’s happening on Election Day. So in the spirit of “look smart to your friends and family,” here’s a short election viewer’s guide that I have developed in more than two decades of watching voting from an election g ...

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