Health

The COVID-19 pandemic and other health crises have further illuminated the disparities in public health in the United States. To meet the specific health needs of different communities, it’s essential to examine the assumptions that are creating or reinforcing barriers to public health benefits that can ultimately lead to marginalization or even systemic exclusion.   MYTH #1: H ...

More than any other health crisis of our time, the COVID-19 pandemic has highlighted the realities of health inequity in the United States and the continuing efforts to meet the needs of the people who need the most help. Tailoring health communications is about much more than overcoming stereotypes to ensure your message is received and heard. Community-led connections with di ...

Public health marketing professionals have faced unprecedented and unpredictable communication challenges throughout the COVID-19 pandemic. A key factor, and likely a long-term challenge, is health message fatigue. Indeed, a growing body of research shows that message fatigue occurs when people are repeatedly exposed to messages about the same preventive health behaviors—for ex ...

Fors Marsh Group (FMG) uses segmentation and optimization to deliver data-driven decisions and communications strategies to the biggest health crisis of our time, the COVID-19 pandemic.

Reaching your desired audience with the right message is the magic equation in marketing. But what if your target audience is nearly every age group, geographic area, ethnicity, race, gender, and unique differentiator? And your message is to drive positive behavior change during the largest health crisis of our time. That was—and continues to be—the challenge faced by Fors Marsh Group (FMG) starting in August 2020 when we were tasked with creating and implementing a public education and behavior change marketing strategy for the COVID-19 Public Education Campaign. 

The even bigger challenge, we learned, is finding the best messenger.

The United States celebrates Hispanic Heritage Month from September 15 to October 15, and we’re marking another significant milestone this month: the one-year anniversary of FMG supporting the U.S. Department of Health and Human Services’ (HHS) COVID-19 We Can Do This (Juntos Sí Podemos) public education campaign. This national initiative has helped increase public confidence i ...

As a people-first organization and a proud leader in the international B Corp community, FMG welcomes the opportunity to celebrate National Wellness Month throughout the month of August. We are deeply committed to empowering our employees to be well in all aspects of their personal and professional lives all year, which we know has been more challenging during the COVID-19 pand ...

The U.S. Department of Health and Human Services’ Social Marketing Campaign Aims to Educate the Public and Boost Vaccination Rates.Fors Marsh Group (FMG) announced that it was awarded a second contract, valued at $150 million, for the nationwide COVID-19 Public Education Campaign by the U.S. Department of Health and Human Services (HHS), Office of the Assistant Secretary for Pu ...

Fors Marsh Group (FMG) announced today the completion of phase one of its multiphase partnership with Global Recovery Initiatives Foundation (GRI) with a new report and set of recommendations that serve as a road map for public and private sector organizations to expand and prioritize research around recovery from substance use disorder (SUD), also known as drug and alcohol dep ...

The United States entered the new decade with a global pandemic affecting people, economies, and education at levels not seen since the great World Wars. The COVID-19 pandemic has captured society’s full attention, as we have seen the worldwide death toll mount to over 210,000 in less than a year. And, while our collective focus remains on the coronavirus, the sad realities of ...

Sexual assault remains an insidious threat not only in American communities, but in academic and professional environments. For those disproportionately affected—military members, college students, women in male-dominated jobs—the effects of sexual assault are traumatic. Recent social efforts (e.g., #MeToo, #MeTooSTEM) have brought renewed attention to sexual assault in various ...

Each May, Older Americans Month is observed to celebrate the contributions being made by older adults across the country. The 2020 theme is “Make Your Mark,” encouraging everyone—older and younger people alike—to use their time and talents to make a difference in their communities, in the lives of older adults, and in support of those who care for older adults. Within the next ...