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Segmentation and Optimization: FMG’s Data-Driven Approach to Building Vaccine Confidence

Fors Marsh Group (FMG) uses segmentation and optimization to deliver data-driven decisions and communications strategies to the biggest health crisis of our time, the COVID-19 pandemic.

Driving Pandemic Health Outcomes Through Influencer Marketing

Reaching your desired audience with the right message is the magic equation in marketing. But what if your target audience is nearly every age group, geographic area, ethnicity, race, gender, and unique differentiator? And your message is to drive positive behavior change during the largest health crisis of our time. That was—and continues to be—the challenge faced by Fors Marsh Group (FMG) starting in August 2020 when we were tasked with creating and implementing a public education and behavior change marketing strategy for the COVID-19 Public Education Campaign. 

The even bigger challenge, we learned, is finding the best messenger.

How to Leverage Influencers and Trusted Messengers for Targeted Marketing

Although influencer marketing is not a new tactic, it is often overlooked in the public sector, particularly in nationwide federal government campaigns that require oversight of messaging and audience segmentation. Influencers can complement other paid and earned media efforts with a ground-level approach and balance the official message with a familiar voice that can drive a w ...

juntos sí podemos stickers

FMG's Contribution to Health Equity for U.S. Latinos During Hispanic Heritage Month

The United States celebrates Hispanic Heritage Month from September 15 to October 15, and we’re marking another significant milestone this month: the one-year anniversary of FMG supporting the U.S. Department of Health and Human Services’ (HHS) COVID-19 We Can Do This (Juntos Sí Podemos) public education campaign. This national initiative has helped increase public confidence i ...

We Can Do This Campaign

Fors Marsh Group Awarded Second Contract Supporting National COVID-19 Vaccine Awareness Campaign

The U.S. Department of Health and Human Services’ Social Marketing Campaign Aims to Educate the Public and Boost Vaccination Rates.Fors Marsh Group (FMG) announced that it was awarded a second contract, valued at $150 million, for the nationwide COVID-19 Public Education Campaign by the U.S. Department of Health and Human Services (HHS), Office of the Assistant Secretary for Pu ...

hashtag, social listening, social media, elections, politics

Listening to Voters: Social Listening as an Election Assessment Tool

In 2020, Fors Marsh Group (FMG) identified the power of social listening and launched an innovative new practice area that merges the power of applied research with digital consumer intelligence. This capability bolsters our market research efforts to understand the public’s needs while complementing traditional formative research methods, like focus groups and surveys, with ri ...

substance use disorder recovery, purple ribbon, recovery research, SUD

Fors Marsh Group Embarks on a New Challenge: Improving the Resourcing of Recovery

The United States entered the new decade with a global pandemic affecting people, economies, and education at levels not seen since the great World Wars. The COVID-19 pandemic has captured society’s full attention, as we have seen the worldwide death toll mount to over 210,000 in less than a year. And, while our collective focus remains on the coronavirus, the sad realities of ...

We Can Do This

Fors Marsh Group Awarded National COVID-19 Vaccine Awareness Campaign Contract Worth $250M

Fors Marsh Group (FMG), a leading management consulting firm, announced today that it was awarded a $250 million contract with the U.S. Department of Health and Human Services (HHS) Office of the Assistant Secretary for Public Affairs (ASPA). The single award contract tasks the FMG team with designing, implementing, and evaluating a public awareness and education campaign to di ...

coalition building, emergency preparedness, Fors Marsh Group

Coalition Building Creates More Resilient Communities

How can communities across the United States improve their disaster preparedness, response, and long-term recovery? This was a central question at the National Association of County and City Health Officials’ (NACCHO) Preparedness Summit. As the crises facing our nation change from year to year—including drug-resistant bacteria, rising sea levels, and the opioid epidemic—creat ...

disaster, emergency preparedness, Fors Marsh Group

Three Emerging Trends in Emergency Management

Increasingly, Americans face several types of threats to our security, including natural, man-made, and technological. As threats intensify, the way public and private organizations work together must progress as well. Protecting citizens from security threats requires a comprehensive and strategic approach from all organizations within the field of emergency management. At For ...

Healthy Behavior: The Best A Man Can Get

In the era of the #MeToo, accounts of sexual assault and sexual harassment and their social, professional and personal consequences for both parties are receiving the attention they deserve to increase awareness and reduce naivety to its harm. A groundswell of victim’s voices has entered the mainstream media, demanding that we all take a closer look at whom and what is affected ...

To Reach Your Audience, Know Your Audience

To Reach Your Audience, Know Your Audience: NCHCMM Recap

Fors Marsh Group (FMG) attended the National Conference on Health Communication, Marketing, and Media (NCHCMM) last month in Atlanta, GA. The event, held from September 11 to 13, attracted individuals and organizations from academia and public health to discuss and shape the future of health communication, marketing, and media practice. In previous years, NCHCMM sessions increa ...

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