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Surveys and Data

How Mixed Method Research Reduces Counterproductive Behavior

Sexual assault remains an insidious threat not only in American communities, but in academic and professional environments. For those disproportionately affected—military members, college students, women in male-dominated jobs—the effects of sexual assault are traumatic. Recent social efforts (e.g., #MeToo, #MeTooSTEM) have brought renewed attention to sexual assault in various ...

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Qual, Quant, and Quarantine

Health events and outbreaks can happen at any time, and as we have seen with COVID-19, they can happen fast. In these situations, it is important for researchers conducting in-person data collection to consider their own health and safety, the possibility of becoming a vector for illness through their travels, and the health and safety of their participants. However, when a hea ...

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A Researcher’s Tips for Combating Implicit Bias

As researchers, we strive for impartiality when talking to participants, allowing them to speak openly without judgement or fear of recourse. This helps us reveal patterns of behavior or perceptions held by individuals from diverse walks of life. However, pure impartiality requires constant vigilance and personal awareness because our brains are wired to make snap judgements a ...

Diverse group of people huddled up

Is Your Research Report Causing Harm

As discussed in Labels and Identities in Research Reports, the language that social scientists and researchers choose to use in their reports is an important first step to reducing bias. In many cases, the research produced in these reports has far-reaching implications. Using person-centric, specific language can help reduce bias and ensure the presentation of research is clea ...

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What’s Wrong With Your Survey?

What ever happened to President-elect Thomas E. Dewey that early readers of the Chicago Daily Tribune read about on the morning of November 3, 1948? The mood must have been festive in New York City’s Roosevelt Hotel where Dewey and his campaign gathered to await the results of the 1948 presidential election the night before. Thomas Dewey, the Governor of New York and the Republ ...

Privacy Concerns: Three Takeaways from Research and Practice

Privacy Concerns: Three Takeaways from Research and Practice

As I write this, I received what feels like my 50th email in the past week about privacy updates, likely due to the General Data Protection Regulation (or GDPR), which went into effect in the European Union (E.U.) on May 25 and inspired a flood of privacy notification emails. As a researcher and someone who cares deeply about the intersection of technology and attitudes, I brew ...

#MeToo and the Military

#MeToo and the Military: Considerations for Conducting Focus Groups on Sexual Misconduct

Since 2017, allegations and revelations around sexual misconduct have dominated headlines, and the national conversation around gender began to shift. Many refer to this as the #MeToo Movement, which references the hashtag developed to convey the prevalence of sexual misconduct in the nation. In the midst of this important cultural dialogue, Fors Marsh Group was tasked by the ...

Are You Paying Bots to Take Your Online Survey?

Few fields have been as radically transformed by people’s access to the internet as survey research and consumer insight mining. The web has enabled surveys to be inexpensively developed and distributed to people and to substantially increase the number of respondents participating in survey-based research. Social scientists and market researchers alike can now field surveys ac ...

How to Talk About Sensitive Issues in Focus Groups

Focus groups can be a powerful tool for gathering data on experiences, beliefs, attitudes, and perceptions. But what if the topic is one that people might consider sensitive, such as sexual assault, bankruptcy, or alcohol abuse? At FMG, when we conduct focus groups on these topics, we are aware that participants may, understandably, not want to talk about these issues in fron ...

The Benefits of Moderator Training

Earlier this month, several members of the FMG team attended an intensive training led by the RIVA Training Institute that focused on the fundamentals of moderating. The training offers an experiential environment for students to learn about focus groups in the context of qualitative market research. RIVA is considered the gold standard in terms of moderator training providers, ...

The Dynamic Changes in American Elections – 2012 to 2016

American elections can change dramatically between presidential elections. Some of these changes were driven by political campaigns, with some states being more competitive than others in a given election; however, many of these changes were the result of new laws and policies that affect election administration. According to the Election Assistance Commission’s (EAC) 2016 Ele ...

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