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Surveys and Data

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Applying Marketing Methodology to COVID-19 Behavior Change

Strategic social marketing campaigns must be deliberately planned with the desired results in mind, no matter how difficult or far in the future the intended behavior may be expected. Unfortunately, when tackling health-related behaviors, the outcome can sometimes mean life or death. In the case of the U.S. Department of Health and Human Services’ (HHS) We Can Do This campaign, many lives were at stake as Fors Marsh Group (FMG) sought to inform and persuade the “movable middle”—or roughly 80% of Americans—across an immense and ever-changing landscape.

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Affinity Groups Embody a People-First Culture at Fors Marsh Group—Named A Top Workplace 2022 by The Washington Post

The workforce has shifted to the (healthy) realization that business isn’t a family. Okay, fair. But that doesn’t mean work has to be a place where you spend 8 hours strictly punching numbers. In truth, we probably spend more time with our coworkers than most family members. There is still room for connection and alignment with the people we’re spending 40 or more hours a week with. The goal of a workplace should be to create an organization that encourages employees to bring their authentic selves to work and to create safe spaces with like-minded colleagues who can speak their minds without fear of reprisal. A workplace where employees have a voice.

We're building that culture and being recognized for it as a Top Workplace 2022 by The Washington Post. Read how.

5 smart reasons to hire a vet

Be Part of the 2022 Best for Vets: Employers Survey

The Military Times 2022 Best for Vets: Employers Survey is now open. Be part of the survey if you’d like to help veterans excel in their post-military careers.

Learn five smart reasons to hire a vet as your next employee.

WHAT’S IMPORTANT WITH `{DOMIR}`: A FREE AND OPEN-SOURCE METHODOLOGY FOR THE RELATIVE IMPORTANCE OF PREDICTIVE MODELS

Data and predictive methodologies can give us a better understanding of why people do what they do. It’s one thread that links data science and classic statistics. Understanding the results from predictive modeling methods can be challenging, especially as new, complex methods that leverage vast computational resources to make more accurate predictions are added to the data sci ...

How Mixed Method Research Reduces Counterproductive Behavior

Sexual assault remains an insidious threat not only in American communities, but in academic and professional environments. For those disproportionately affected—military members, college students, women in male-dominated jobs—the effects of sexual assault are traumatic. Recent social efforts (e.g., #MeToo, #MeTooSTEM) have brought renewed attention to sexual assault in various ...

woman looking over her work

Qual, Quant, and Quarantine

Health events and outbreaks can happen at any time, and as we have seen with COVID-19, they can happen fast. In these situations, it is important for researchers conducting in-person data collection to consider their own health and safety, the possibility of becoming a vector for illness through their travels, and the health and safety of their participants. However, when a hea ...

Woman speaking to a group of people

A Researcher’s Tips for Combating Implicit Bias

As researchers, we strive for impartiality when talking to participants, allowing them to speak openly without judgement or fear of recourse. This helps us reveal patterns of behavior or perceptions held by individuals from diverse walks of life. However, pure impartiality requires constant vigilance and personal awareness because our brains are wired to make snap judgements an ...

Diverse group of people huddled up

Is Your Research Report Causing Harm

As discussed in Labels and Identities in Research Reports, the language that social scientists and researchers choose to use in their reports is an important first step to reducing bias. In many cases, the research produced in these reports has far-reaching implications. Using person-centric, specific language can help reduce bias and ensure the presentation of research is clea ...

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What’s Wrong With Your Survey?

What ever happened to President-elect Thomas E. Dewey that early readers of the Chicago Daily Tribune read about on the morning of November 3, 1948? The mood must have been festive in New York City’s Roosevelt Hotel where Dewey and his campaign gathered to await the results of the 1948 presidential election the night before. Thomas Dewey, the Governor of New York and the Republ ...

Privacy Concerns: Three Takeaways from Research and Practice

Privacy Concerns: Three Takeaways from Research and Practice

As I write this, I received what feels like my 50th email in the past week about privacy updates, likely due to the General Data Protection Regulation (or GDPR), which went into effect in the European Union (E.U.) on May 25 and inspired a flood of privacy notification emails. As a researcher and someone who cares deeply about the intersection of technology and attitudes, I brew ...

#MeToo and the Military

#MeToo and the Military: Considerations for Conducting Focus Groups on Sexual Misconduct

Since 2017, allegations and revelations around sexual misconduct have dominated headlines, and the national conversation around gender began to shift. Many refer to this as the #MeToo Movement, which references the hashtag developed to convey the prevalence of sexual misconduct in the nation. In the midst of this important cultural dialogue, Fors Marsh Group was tasked by the U ...

Are You Paying Bots to Take Your Online Survey?

Few fields have been as radically transformed by people’s access to the internet as survey research and consumer insight mining. The web has enabled surveys to be inexpensively developed and distributed to people and to substantially increase the number of respondents participating in survey-based research. Social scientists and market researchers alike can now field surveys ac ...

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