Skip to the content

Menu

Surveys and Data

hand holding phone with icons

What’s Wrong With Your Survey?

What ever happened to President-elect Thomas E. Dewey that early readers of the Chicago Daily Tribune read about on the morning of November 3, 1948? The mood must have been festive in New York City’s Roosevelt Hotel where Dewey and his campaign gathered to await the results of the 1948 presidential election the night before. Thomas Dewey, the Governor of New York and the Republ ...

Privacy Concerns: Three Takeaways from Research and Practice

Privacy Concerns: Three Takeaways from Research and Practice

As I write this, I received what feels like my 50th email in the past week about privacy updates, likely due to the General Data Protection Regulation (or GDPR), which went into effect in the European Union (E.U.) on May 25 and inspired a flood of privacy notification emails. As a researcher and someone who cares deeply about the intersection of technology and attitudes, I brew ...

#MeToo and the Military

#MeToo and the Military: Considerations for Conducting Focus Groups on Sexual Misconduct

Since 2017, allegations and revelations around sexual misconduct have dominated headlines, and the national conversation around gender began to shift. Many refer to this as the #MeToo Movement, which references the hashtag developed to convey the prevalence of sexual misconduct in the nation. In the midst of this important cultural dialogue, Fors Marsh Group was tasked by the U ...

Are You Paying Bots to Take Your Online Survey?

Few fields have been as radically transformed by people’s access to the internet as survey research and consumer insight mining. The web has enabled surveys to be inexpensively developed and distributed to people and to substantially increase the number of respondents participating in survey-based research. Social scientists and market researchers alike can now field surveys ac ...

How to Talk About Sensitive Issues in Focus Groups

Focus groups can be a powerful tool for gathering data on experiences, beliefs, attitudes, and perceptions. But what if the topic is one that people might consider sensitive, such as sexual assault, bankruptcy, or alcohol abuse? At FMG, when we conduct focus groups on these topics, we are aware that participants may, understandably, not want to talk about these issues in front ...

The Benefits of Moderator Training

Earlier this month, several members of the FMG team attended an intensive training led by the RIVA Training Institute that focused on the fundamentals of moderating. The training offers an experiential environment for students to learn about focus groups in the context of qualitative market research. RIVA is considered the gold standard in terms of moderator training providers, ...

The Dynamic Changes in American Elections – 2012 to 2016

American elections can change dramatically between presidential elections. Some of these changes were driven by political campaigns, with some states being more competitive than others in a given election; however, many of these changes were the result of new laws and policies that affect election administration. According to the Election Assistance Commission’s (EAC) 2016 Elec ...

Get in Touch

Request a meeting. Ask a question. Send an RFP. Inquire about careers. The right person here will reply to your inquiry.

Impact

Submit your email. Receive FMG’s Impact, our monthly publication.

Please enter a valid Email address