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NHTSA Awards Fors Marsh Group Contract to Understand Traffic Attitudes and Improve Highway Safety

The National Highway Traffic Safety Administration (NHTSA) awarded Fors Marsh Group a contract to study Americans’ attitudes and perceptions toward traffic safety behaviors in order to develop more effective highway safety programs leading to a reduction in traffic-related injuries.

For NHTSA, FMG will conduct an exhaustive literature review to uncover the best methods and data sources for measuring changes in public attitudes. FMG will then create methodology plans to enable NHTSA to accurately and affordably measure changes in community attitudes toward safety. Over a period of 24 months, FMG will provide NHTSA with clear benchmarks to evaluate attitude changes as well as to identify policies and strategies to better protect Americans and their families when driving on highways and rural roads. NHTSA will leverage these findings to build effective programs that will reduce deaths, injuries, and economic losses due to motor vehicle crashes on American roadways.

“We are proud to have been selected by NHSTA to conduct this important work,” said Ben Garthwaite, Senior Vice President of Business, Fors Marsh Group. “This was a competitive task order—with strong bids from competitors, including ICF, NORC, Ipsos, and RTI—and the project award is evidence that FMG’s expertise in large-scale research efforts is recognized as impactful, cost effective, and rigorously implemented to yield the insight required to achieve desired outcomes.”

“As a Certified B Corp, FMG is honored to help NHTSA accomplish its mission and make an impact,” said Sean Marsh, CEO, Fors Marsh Group. “By providing this critical research, FMG is partnering with NHTSA to help create safety countermeasures that will improve traffic safety, eliminate preventable injuries and deaths, and reduce economic costs associated with vehicle use and highway travel.”

To learn more about Fors Marsh Group’s market research, program evaluation, and surveys and data collection capabilities, visit our Capabilities page.

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