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Our Top Five Most Visited FMG Blog Posts of 2017

Website personalization has been on the rise for years, with big data enabling companies to segment their audience in real time. Ultimately, user experience (UX) and design will decide just how effective personalization is.

The Fors Marsh Group blog was busy in 2017, publishing 27 blog posts with insights from our experts into how we solve the toughest challenges. Here is a list of our top five most visited posts:

  1. Changing the Public Perceptions of Excessive Drinking
    By: Claire Constance, M.P.H.
    Excessive drinking, no matter the situation, increases the risk for serious health issues—even in the short term. Changing the public perception around excessive drinking starts with changing how risks are communicated.
  2. FMG and Facebook Partner to Challenge Human Factors Students at 3rd Annual Usabil-a-thon
    By: Jon Strohl, M.A.
    Fors Marsh Group and Facebook collaborated to create this year’s Usabil-a-thon, which challenged graduate students to create a photo-sharing and visual-messaging app that would resonate with teenagers across three markets: Japan, Brazil, and the United States.
  3. To Really Address Fraud Claims, Conduct Comprehensive Election Audits
    By: Dr. Thad Hall
    With fake news and election fraud claims in the news this year, FMG’s election expert Thad Hall informs readers exactly how to tackle election fraud using a methodological election audit.
  4. UX and the Future of Personalization
    By: Emma Gardiner
    Website personalization has been on the rise for years, with big data enabling companies to segment their audience in real time. Ultimately, user experience (UX) and design will decide just how effective personalization is.
  5. Strategies for Wellness Behavior Change Messaging—National Wellness Week
    By: Dr. Elise Bui
    Substance Abuse and Mental Health Services Administration’s (SAMHSA) National Wellness Week is a yearly reminder to the public to pay attention to their wellness. Broadening the scope of health communications and identifying additional targets for behavioral change will lead to new effective ways to help people lead healthier lives.

On the FMG blog, you can find other posts with expert insights, perspectives, and case studies. Want to stay up-to-date with the latest from FMG? Follow us on Twitter, LinkedIn, and subscribe to our monthly newsletter.

 

About the author

Andy Blenkle

Andy Blenkle

Andy Blenkle is a marketing executive with extensive advertising experience supporting non-profits and federal organizations. At FMG, Andy serves as Vice President, focused on supporting client marketing campaigns and business development and partnership efforts. In his executive-level experience, Andy has served as President of iostudio, a Nashville-based digital marketing firm, and ...

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