Edward Pierce joined Fors Marsh Group as a User Experience Researcher for the Organizational Performance team in May 2015. He is trained in a multitude of qualitative and quantitative research methods, including survey design and implementation, cognitive interviews, focus groups, think-aloud protocols, and task analyses. He assists with user experience tests and interviews, builds user personas, and creates prototypes to help organizations improve and create exceptional websites, apps, forms, and surveys for their users.
Prior to joining Fors Marsh Group, Edward was a Graduate Research Assistant at George Mason University where he collected, analyzed, and interpreted data from psychophysiological measures such as eye-tracking, heart-rate variability, and electroencephalogram (EEG.) He has used brain stimulation known as transcranial direct current stimulation (tDCS) to investigate its effect on decision-making, risk-aversion, working memory training, and deductive reasoning.
Edward focuses on user-centered design research to improve the interaction between people and technology. Edward earned his M.A. in Human Factors and Applied Cognitive Psychology from George Mason University.