The theme for the Society for Behavioral Medicine’s (SBM) 40th Annual Meeting and Scientific Sessions is “Leading the Narrative.” This theme encourages researchers (1) to conduct high-quality scientific studies, (2) to communicate their findings to diverse audiences in a way that is easy to understand and impactful, and (3) to get involved in careers and activities that allow them to be decision leaders and influencers on topics relevant to their findings and expertise.
I will be giving two presentations in line with this year’s theme of conducting and communicating high-quality research. One presentation will be about my own research, which examines the adverse influence of advertisements on adolescents’ eating behavior. The other will be a panel discussion that I will moderate on conducting high-quality, theoretically grounded research outside of academia.
The Adverse Role of Advertisement Susceptibility on Unhealthy Food and Beverage Intake (Thursday, March 7, at 4:15 p.m.)
High consumption of calorically dense, nutrient-poor foods and beverages during adolescence increases the risk for poor eating habits and obesity in adulthood. Research grounded in self-determination theory shows that autonomous motivation to avoid unhealthy foods and beverages is associated with improved diet quality. However, advertisement susceptibility— trusting the messages conveyed in advertisements—has the potential to reduce the benefit of autonomous motivation or undermine its effect altogether.
The presentation will use data from the Family Life, Activity, Sun, Health, and Eating (FLASHE) study, a cross-sectional U.S. national study funded by the National Cancer Institute to show the adverse effects of advertisements and advertisement susceptibility on adolescents’ food and beverage intake and to discuss strategies to overcome these adverse effects.
Leading the Narrative: Opportunities and Challenges to Conducting Theoretically Grounded Research Outside Academia (Thursday, March 7, at 1:00 p.m.)
Representing Fors Marsh Group, I and fellow panelists Janine Beekman (Ipsos), Kathleen Yu (FDA), and Nnamdi Ezeanochie (Johnson & Johnson) will discuss (1) the challenges and benefits that we often face conducting high-quality, theoretically grounded research outside of academia, (2) how we overcome these challenges, and (3) each of our unique paths to finding organizations that value behavioral theory and high-quality research.
This panel discussion is relevant to anyone interested in a career outside of academia or interested in partnering with organizations and researchers that value high-quality research.