Fors Marsh Group to Develop Marketing Program for the Department of Labor
Fors Marsh Group (FMG) will partner with the Department of Labor’s (DOL) Chief Evaluation Office (CEO) under a 3-year contract to build the awareness and reputation of the CEO as a leading federal research and evaluation program office.
In tandem with developing a full strategic communication and marketing plan, FMG communication experts will develop additional outreach efforts, including social media marketing, email marketing, website strategy, and content strategy. The outreach campaign will build demand for CEO’s activities and products and establish the CEO as the go-to source for details about DOL policies and programs.
“FMG is proud to be selected for this important work, and we look forward to developing an ever-evolving communications strategy that is tailored and accessible to the DOL’s stakeholders,” said Rose Hooks, FMG’s Co-Marketing Director. “FMG’s team of communication and evaluation experts specialize in crafting engaging messages without sacrificing the underlying rigor of the research for several federal clients, including the Centers for Disease Control and Prevention (CDC), the Centers for Medicare & Medicaid Services (CMS), and the Army National Guard.”