Fors Marsh Group Names Carol Foley as Principal Researcher, Military and Public Service
Fors Marsh Group (FMG) named Carol Foley as principal researcher in FMG’s Military and Public Service Recruitment division, leading formative, and evaluative research programs for client programs, notably the U.S. Army Enterprise Marketing Office (AEMO). As the principal researcher of the Military and Public Service division, Carol develops innovative research approaches that shape creative messaging across digital, print, and broadcast channels. In this role, Carol also evaluates the effectiveness of those messages.
Ms. Foley joins FMG from Boston Consulting Group (BCG) where she served as Partner and Associate Director of the Center for Customer Insight. In this role, she led efforts within the consumer and financial industries, focusing on audience segmentation, brand equity measurement, and rebranding initiatives.
“Carol is an innovator and seasoned leader in quantitative survey research methodologies, innovative qualitative techniques, brand evaluation, and communication effectiveness research.” said Andy Blenkle, Vice President. “We look forward to Carol applying her expertise to enable the Military and Public Service Recruitment division to attract a new generation of Americans into public and military service.”
Prior to BCG, Carol was a senior leader at the Leo Burnett Company, rising to the role of Executive Vice President and Chief Inspiration Officer, directing the advertising agency’s Global Research Department. During her time at the agency, she worked across the agency’s portfolio of consumer verticals, including wide-ranging industry giants like The Walt Disney Company, Allstate, General Motors, Hallmark, McDonald’s, the U.S. Army, The Coca-Cola Company, American Girl, and Nintendo.
Fors Marsh Group is a company that uses business as a force for good. Since 2002, it focuses on applying science and strategy to create positive behavior change in people and program and policy improvements in large organizations and government. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy, and consumer. As a B Corporation, FMG governs from a unique set of values and policies that compound the positive impact achieved for employees, clients and partners.