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Fors Marsh Group Awarded National COVID-19 Vaccine Awareness Campaign Contract Worth $250M

Fors Marsh Group (FMG), a leading management consulting firm, announced today that it was awarded a $250 million contract with the U.S. Department of Health and Human Services (HHS) Office of the Assistant Secretary for Public Affairs (ASPA). The single award contract tasks the FMG team with designing, implementing, and evaluating a public awareness and education campaign to disseminate accurate public health information to all Americans regarding COVID-19 and ways to reduce its spread.  

The global coronavirus pandemic has challenged nearly every aspect of American life, from citizens’ physical health, employment opportunities, and children’s education. During this time, an explosion of misinformation has seeded mistrust of doctors, scientists, and public servants throughout the ranks of government.  

“Deservedly, public health leaders have placed a high importance on a nationwide campaign to educate Americans in order to encourage vaccination when available,” said Ronne Ostby, VP Insights and Strategy at FMG and “We Can Do This” Project Manager. “At FMG we dedicate ourselves to using business as a force for good. For the ASPA project, we are passionate about raising awareness and educating citizens at a national level, not only on how they can help stop the spread but also on the credible justification and safety of the vaccine, once it is available at scale. We are committed to driving impact that will reduce spread—especially through the upcoming flu season, and accelerate a safe reopening of America.” 

FMG will apply its extensive experience with public health and behavior change initiatives working with organizations such as the HHS, National Institutes of Health (NIH), and Centers for Disease Control and Prevention (CDC) to develop and launch a successful communication strategy, messaging, and outreach effort. The firm’s proven track record of using plain language and research-driven communication with a multicultural focus will ensure that this campaign will drive action, even within the hardest-hit communities and underserved populations.  

Meet the FMG “We Can Do This” campaign team: 

YandR Global marketing firm, 2020 U.S. Census agency of record

Nation’s largest music and entertainment company, reaching nine of 10 Americans

Wavemaker World’s largest media planning, buying, and analytics agency
Reingold Powering superior digital experiences, including for 2020 Census audiences 
Hispanic Largest producer and syndicator of health programming for Spanish-language media in the U.S. 
CMR Multicultural agency meeting unique needs of Black/African American audiences 
GandG National Native American agency supporting public health campaigns and Census outreach for three decades

DC-based crisis communication veterans bringing decades of experience


About Fors Marsh Group

Fors Marsh Group (FMG) applies science and strategy to create positive behavior change in people and program and policy improvements in large organizations and government. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy, and consumer. As a certified B Corporation, FMG’s business practices create a positive impact beyond our client portfolio, extending into the community through pro bono service to nonprofits aligned with FMG’s corporate values.

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