Frances Heilig Joins Fors Marsh Group as Vice President of Health Communication Research, Strategy, and Outreach
Fors Marsh Group (FMG) named Frances Heilig as its Vice President of Health Communication Research, Strategy, and Outreach. In this role, Ms. Heilig will lead the current portfolio of health clients that includes the Centers for Disease Control and Prevention (CDC), National Institutes of Health (NIH), and Centers for Medicare & Medicaid Services (CMS). She will continue to use FMG’s business as a force for good by improving health outcomes for communities disproportionately affected by chronic health conditions. This impact will rely on her 30 years of experience with national health education programs and campaigns, pilot programs, and highly targeted community-based programs dedicated to advancing health equity and health literacy.
“Frances’s extensive expertise in leading rigorous communication research and social marketing programs and campaigns makes her a valuable addition to the FMG team,” said Brian Griepentrog, Executive Vice President. “We are thrilled she has joined FMG, where her expertise and leadership will continue to strengthen FMG’s critical leadership of the HHS COVID-19 Public Education Campaign, advance our health communications capabilities, and support the company’s overall growth.”
Ms. Heilig joins FMG from ICF, where she served as Senior Vice President of Health Communications. In her role at ICF, Ms. Heilig provided strategic oversight and led the development of national social marketing and health communications initiatives addressing some of society’s most pressing issues, including prevention and education programs and campaigns for diabetes, cancer, heart disease, HIV/AIDS, underage drinking, tobacco use, and substance use disorder.
Fors Marsh Group is a company that uses business as a force for good. Since 2002, it has focused on applying science and strategy to create positive behavior change in people and program and policy improvements in large organizations and government. This work is conducted within seven core U.S. markets: health, defense, technology, finance, homeland security, policy, and consumer. As a B Corporation, FMG governs from a unique set of values and policies that compound the positive impact achieved for employees, clients, and partners.