May is Mental Health Awareness Month. Take a moment each day and check-in with YOU. Here are some ideas to get you started.

Start with a plan, be clear about your objectives, and thoroughly vet your influencers.

Influencer marketing is an effective tactic to drive awareness and behavior change in public health marketing campaigns. Worried about losing control of your message on social media? Here are four ways to ensure your influencer is a good fit.

Veterans are a valuable segment of America’s workforce. Their military training has prepared them to be high-performing employees with strong leadership qualities. Attracting veterans to any organization makes sense financially and contributes to workplace diversity.

Behavior change can be influenced by targeting specific groups within a larger population. Discover the four data types used to create an effective segmentation strategy.

Social marketing’s bottom line is behavior change. Some health behaviors are relatively straightforward, while others—such as COVID vaccination—have been highly complex. Here are five tips to stay focused and flexible when marketing for any public health concern.

During the pandemic, FMG has been working with several public health agencies to address the challenges of health message fatigue, taking a sensitive and personalized approach. Here are some key recommendations derived from our learnings.

Fors Marsh Group uses an evidence-based approach to understand audiences and partners with the most relevant community-based organizations to deliver the right messages in a manner that will truly resonate with priority audiences. 

Reducing disparities in public health starts with understanding how your priority audience accesses both public health information and resources. Using this information, you can improve the delivery and reach of both your messages and your services, such as vaccines, screenings, or examinations.