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Given the current environment of living with COVID-19, how can we help the nation get back on track with routine wellness care? We must carefully design social marketing campaigns with these realities in mind so the latest information can be heard and considered. 

During the pandemic, FMG has been working with several public health agencies to address the challenges of health message fatigue, taking a sensitive and personalized approach. Download our health messaging fatigue tip sheet for some key recommendations derived from our learnings, or take a look below.  

  1. Show empathy. Acknowledge the importance of taking care of yourself. We’re all striving to find our new normal. For quality of life in the future, we need to be creative and prioritize the overall health picture for ourselves and for our families. 
  2. Be encouraging. Recognize that it’s not easy to get back on track when it comes to health care decisions, especially given the challenges of scheduling an appointment even for routine screenings. 
  3. Foster empowerment with baby-step solutions. Use positivity to help build resiliency and perseverance, rather than guilting or scaring your audience into the risks of neglecting preventive care any longer. Provide everyday tips to hold people over until their screenings, how to lower high blood pressure through exercise and a healthy diet. 
  4. Find the right messengers. Look for trusted ambassadors and respected community influencers who will resonate with your audience. People want to see that others like them are grappling with the same challenges. 

It’s important to remind people that we’ve survived the biggest health challenge of our time and need to stay ahead of other physical and mental risks for sustainability and quality of life in the years ahead.

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