HOW TO TALK ABOUT SENSITIVE ISSUES IN FOCUS GROUPS

Four Practical Considerations to Ensure Success

By applying ethical considerations in focus groups, qualitative researchers can gain actionable, important insights. But what happens when a focus group deals with a sensitive topic?

Discover four practical steps all researchers can take to ensure their focus groups are successful when conducting research on sensitive topics.

Meet the Author

Kinsey Gimbel

Director, Qualitative Methods

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Download the “How to Talk About Sensitive Issues in Focus Groups” White Paper

Understand how to conduct focus groups on sensitive topics with this Fors Marsh Group white paper.

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