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Convincing the Public to Buckle Up

Who in the US is wearing a seat belt? Where is seat belt use happening? Why would someone not wear a seat belt? Are there personality profiles that can predict different seat belt use behaviors?  

Since 2000, seat belt use has slowly and consistently increased, but convincing the entire population to buckle up remains challenging. 

Understanding demographic and situational factors has been instrumental in identifying patterns of seat belt use but doesn't tell the whole story. Health-protective and risk behaviors like smoking, sunscreen use, vaccination, and intoxicated driving have been linked to psychological factors. This report seeks to deeper understand the psychological characteristics of the hard-to-persuade "not always" seat belt user segment that could aid in public safety intervention and find more effective ways to influence this population. 

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