Skip to the content


Marketing Segmentation and Optimization

FMG uses segmentation and optimization to make data-driven decisions and to implement effective communications strategies for public health campaigns. 

Market segmentation and optimization are crucial to understanding and influencing hard-to-reach populations, enabling you to deploy resources more efficiently and to develop messaging that resonates with particular audience segments.  

Our team ensures that target audience and resource allocation decisions are based on tangible evidence, down to the ZIP code level. We have the knowledge and experience to create measurable, accessible, insightful, and actionable campaigns. 


  • Analytics and Metrics  
  • Campaign Planning  
  • Audience Research 
  • Data Analysis 

Partner with FMG

Sam Headshot

Sam Hagedorn

Segmentation Lead, COVID-19 Research

Let's Work Together

We’re here to help, so ask us anything.

Insight Delivered

Subscribe to our newsletter to stay up-to-date on our latest news and outlook.

Please enter a valid Email address