Understanding Market Needs

Consumer

From formative research on a general market environment to detailed testing of products and advertising, we work with organizations to determine how they can best serve and communicate with their customers.

Our full scope of services include user experience research, eye tracking, human-centered design, focus groups, surveys, customer needs analysis, and journey mapping.

From potential market and product exploration to evaluation of ad campaign effectiveness, we leverage powerful, data-backed insights to maximize your ability to reach customers.

Partner With FMG

Kinsey Gimbel

Director, Customer Experience

Contact

Examples of Impact

Recently completed projects include:

Fors Marsh Group, FMG, CCI, Cotton Council International

Cotton Council International (CCI)

Conducted focus groups and surveys on a global audience to measure interest in new product concepts.

Oculus

Studied core users of virtual reality (VR) technology to inspire the next generation of VR platform designs.

Facebook

Analyzed users’ perceptions and attitudes of prototypes of new features through focus groups, one-on-one interviews, and international surveys.

Citizens Bank

Used eye-tracking technology to conduct testing on mobile e-commerce prototypes to ensure a successful launch of a consumer-facing app.

United States Department of Agriculture (USDA)

Conducted a holistic evaluation of public grade school nutrition and cooking curriculum and developed print and video program materials to improve comprehension and engagement levels.

Consumer Financial Protection Bureau (CFPB)

Improved how consumers understand and use financial websites, applications, forms, prototypes and custom digital tools using usability testing.

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