Within the Department of Defense (DoD), FMG serves as a trusted authority on recruitment communications and human capital strategy. By effectively using scientific research and business strategy, we have assisted in improving policy and programs affecting the federal civilian and military workforce.
Our social scientists, statisticians, survey methodologists, and policy and marketing experts specialize in applying the scientific method to examine complex and challenging problems. Many of our surveys are longitudinal efforts that track population attitudes and behaviors to understand the dynamic forces influencing military recruiting, retention, and Service member wellbeing. Other efforts involve qualitative and quantitative research focused on issues such as perceptions of military advertising, culture, leadership, and diversity.
Our research findings and recommendations have been presented to Under Secretaries of Defense, and members of the Senate and House of Representatives, DoD Senior Executives, Unit Commanders, and Military Flag Officers.
Partner With FMG
Vice President, Military Personnel Analytics
Examples of Impact
Recently completed projects include:
JOINT ADVERTISING, MARKET RESEARCH AND STUDIES (JAMRS)
Identified and predicted market and environmental factors that impact military recruitment efforts in order to maintain a strong all volunteer military. FMG provided real-time understanding of youth perceptions of the military and identified market reactions to military advertising, current events, and economic conditions.
Office of People Analytics (OPA)
Studied, measured and advised on different areas impacting military service members and their families such as deployments, discrimination and harassment, overseas voting, and financial literacy to support the Centers for Retention and Readiness (R&R) and Health and Resilience (H&R).
Army National Guard
Produced and delivered insight-driven, data-based advertising and social media engagements as the mainstay of this digital recruitment program. This program generates high-quality leads that are distributed to a national recruiting force.
Federal Voting Assistance Program (FVAP)
Developed a comprehensive training program to increase awareness of voting tools and resources among Military voters used across a worldwide network of voting assistance personnel through a series of qualitative research efforts and curriculum audit.
United States Department of Veterans Affairs (VA)
Evaluated and improved human capital programs and related training materials on facility performance through a variety of formative and summative techniques, including assessment of qualitative interviews, personnel records, and survey research.