FMG creates solutions to improve people’s decision-making by streamlining and simplifying complex financial processes, forms and scenarios for commercial and government organizations. Complex cognitive and emotional processes influence a person’s approach to money-related matters and engagements. FMG’s behavioral scientists use custom methods across a wide variety of industries, audience segments and topics to study, measure and influence these activities.
As technology changes the way people make purchases and interact with financial institutions, our work combines behavioral economics and usability testing to improve the presentation and to increase the understanding of financial information through in-person, paper-based and digital platforms. From selecting a credit card rewards program and repaying student loans to understanding deferred-interest loan products and making online purchases, our combined group of experts and custom methods can solve the most complicated challenges, effectively.
Partner With FMG
Vice President, Marketing
Examples of Impact
Recently completed projects include:
Internal Revenue Service (IRS)
Developed and administered a series of experiments to understand taxpayer and tax preparer behaviors in order to provide better service to taxpayers and enhance voluntary taxpayer compliance.
United States International Trade Commission (USITC)
Utilized persona generation, card sorting, and tree testing to guide the development of a next-generation regulatory website, improving accessibility and comprehension of regulatory information.
Consumer Financial Protection Bureau (CFPB)
Analyzed people’s understanding of home mortgage disparate rates and lending conditions, which led to the design of financial instruments, improving consumer understanding of these terms to ensure better financial decision making.
Improved prototypes of a new online student loan website designed to increase application comprehension and submission through an iterative, phased testing within an agile process to assess usability of new online student loan management functionalities and improve prototypes.