Promoting a Healthy
America for All

Health

The emphasis of Fors Marsh Group's (FMG) work has always centered on the idea of being better. One key component of betterment is health. Whether public or individual health, our team of health and risk communication specialists have designed and executed rigorous research to develop communication and messaging strategies related to diabetes, tobacco, obesity, nutrition, chronic disease, over-the-counter drugs, pain medication, cancer, and illegal substance abuse. Our expertise in risk perception, emotion, and message development has shaped many different evidence-based behavior change campaigns.

FMG uses an understanding of the commercial, start-up and public health landscape and our detailed experience in the federal public policy sector to provide resources and expertise to shape the health and risk issues that federal, commercial, and non-profit organizations face on a daily basis.

Partner with FMG

Frances Heilig

Vice President, Communication Research, Strategy, and Outreach

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Examples of Impact

Recently completed projects include:

Centers for Medicare and Medicaid Services (CMS)

Developed messaging strategies to reduce fraud, waste, and abuse in healthcare.

Centers for Disease Control and Prevention (CDC)

Developed key messages and messaging strategies to help youth with asthma better manage their condition and reduce the number of asthma-related emergencies in the United States.

United States Marine Corps (USMC)

Collected data from survey research and moderated focus groups with enlisted Marines to assess high-risk groups, identify motivators to consume alcohol excessively, and provide messaging and strategies to reduce this harmful behavior.

Fors Marsh Group, FMG, NCI, National Cancer Institute

National Cancer Institute (NCI)

Supported the design and execution as well as led the analysis and reporting phases for usability testing of www.cancer.gov.

Food and Drug Administration (FDA)

Conducted focus groups with current smokers across the country to evaluate emotional and cognitive reactions to strategic concepts for point-of-sale advertising materials.

Food and Drug Administration (FDA)

Conducted in-home ethnographies to gain insight into at-risk rural youths’ habits, activities, preferences, and perceptions of daily life, as well as to explore their attitudes and beliefs regarding tobacco use.