FMG consults in both the public and private sectors on topics ranging from workforce preparedness, recruitment, selection, training, performance management, and retention. Large-scale initiatives focus on how behaviors and attitudes can be improved through enhanced hiring practices, training programs, strategic communication, or feedback systems. We have been at the forefront of many federal government-wide human capital initiatives and strategic changes.
Our researchers, who have backgrounds or advanced degrees in industrial and organizational psychology, human resources, organizational development, and public policy, work closely with human capital professionals and advertising agencies to provide research-backed insights to inform creative development.
We actively publish and present on federal human capital issues, and we offer a staff broadly recognized across the federal government as human capital leaders.
Partner With FMG
Vice President, Marketing
Examples of Impact
Recently completed projects include:
U.S. Coast Guard (USCG)
Conducted an organizational internal communications audit by engaging six different audiences through focus groups, interviews, and surveys to identify the root cause of underperforming communications and developed an organizational-wide communication process to improve communication effectiveness.
National Protection and Programs Directorate (NPPD)
Provided human capital marketing support for NPPD’s Talent Management Division, specifically to help identify untapped talent pools and to help build a lead generation pipeline of highly qualified cybersecurity candidates.
U.S. Customs and Border Protection (CBP)
Partnering with Ogilvy, FMG conducted qualitative and quantitative research on a national level to develop insight-based recommendations to inform recruitment advertising campaign development and media planning.
FEMA National Flood Insurance Program
Working with J. Walter Thompson, developed a brand tracking study to track changes in flood risk and flood insurance perceptions among homeowners and insurance agents, and a qualitative study with current and lapsed policy holders to better understand the purchase and renewal customer journey.