Technology
Technology changes fast. People’s expectations change faster. Companies and organizations look to Fors Marsh Group to identify ways to improve digital products and positively enhance the customer experience when using them. We believe the experience is the brand, and we leverage research-driven processes to identify gaps and to inspire creativity to innovate and invent new and better ways of engaging customers, citizens and visitors.
Our process embeds user experience research throughout the entire project lifecycle to effectively support our clients’ product design decision-making. We activate eye tracking technology, galvanic skin response and other biometric recording devices to precisely measure people’s engagement levels while using a mobile app, website or hardware.
Our applied research and strategic consulting has supported the development of new virtual reality headsets, improved the user experience on leading social media platforms, and driven the design and redesign of many websites and mobile applications.
Examples of Impact
Recently completed projects include:
23andMe
Assessed the accuracy of a consumer's understanding of their DNA result and genetic health risk reports through nationwide interviews and surveys.
Nielsen
Informed the redesign of its digital applications and paper diaries to increase user engagement and response rates through a comprehensive usability testing program supported with eye tracking technology.