Improving technology for tomorrow

Examples of Impact

Recently completed projects include:

Oculus VR

Inspired the next generation of virtual reality platform designs through insights gained from qualitative research conducted across the U.S..

Facebook

Identified key privacy and data concerns of citizens from seven countries in Europe, South America, and Asia in order to address feature, policy, and content design effectively in each country.

United States International Trade Commission (USITC)

Improved visitor experience and reduced search time by reorganizing complex legal and tariff policy content through a mixed-method usability evaluation of the USITC website.

National Institute of Standards and Technology (NIST)

Assessed the human factors elements related to password-generation processes and how it is affected by password creation requirements as a factor of cybersecurity interest.

23andMe

Assessed the accuracy of a consumer's understanding of their DNA result and genetic health risk reports through nationwide interviews and surveys.

Citizens Bank

Increased customer satisfaction when using a money transfer mobile application with current Citizens Bank customers through a series of usability testing sessions.

Nielsen

Informed the redesign of its digital applications and paper diaries to increase user engagement and response rates through a comprehensive usability testing program supported with eye tracking technology.

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Impact

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