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Using behavior change research to fight the opioid epidemic

In 2017, 42,000 deaths by opioid overdose were reported and nearly 1.5 million people used prescription pain medication nonmedically for the first time. Despite the dangers, only 1 in 10 Americans with a substance abuse disorder receives treatment.

Fors Marsh Group understands that raising awareness and changing behavior is critical to fighting the opioid epidemic. FMG uses its behavior change expertise to create powerful messaging and campaigns that make an impact in reducing opioid misuse.

Fors Marsh Group is a founding member of the National Opioid Action Coalition (NOAC), an initiative aimed at breaking down the stigma and other barriers to effective opioid misuse prevention, treatment, and recovery. Fors Marsh Group partnered with other founding members, including WPP, iHeartMedia, Ogilvy, Y&R and other organizations, to combat this epidemic, one of the worst public health crises in the country's history. 

FMG Leadership

Ronne Ostby

Ronne Ostby

Vice President, Communication Research, Strategy & Outreach

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Learn more about our approach to reduce opioid abuse through stigma elimination.


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What We Do and How We Do It

Behavior Change

Creating a Positive Social Impact

To influence the decisions people make, you must understand what drives their decision-making process. This understanding is FMG’s non-negotiable starting point and shapes how we develop strategies, campaigns, policies, and products that effectively change or modify behavior. Learn how we design and execute behavior change campaigns for organizations and institutions. 


Creating a Better, Safer Future

The emphasis of FMG's work has always centered on the idea of being better. One key component of betterment is health. Whether public or individual health, our team of health and risk communication specialists have designed and executed rigorous research to develop impactful communication and messaging strategies for many organizations and institutions. 

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