Finding the Not-So-Obvious Answers
FMG applies science and research to find the not-so-obvious answers. With these answers, we develop evidence-based solutions designed to effectively and measurably modify behavior.
Social marketing influences an audience to change their behavior for social benefits—for instance, improved health, protecting the environment, preventing injuries, or organizing a positive contribution to the community.
Our team of researchers and communication experts improves customer journeys, public policies, enforcement activities, creative strategies, and media planning to increase impact across various markets by using psychological theory, neuroscience, and behavioral and social sciences to design and execute behavior change programs.
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