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"Why do people do what they do?"


Sometimes people engage in behaviors that are detrimental to their health, even when they know the risks. This is especially true for tobacco use.

Influencing and changing the decisions people make means first understanding what drives their decision-making process.

Armed with this understanding, Fors Marsh Group helps its clients develop and implement evidence-based strategies to deter risky behaviors such as young people’s use of tobacco products.

FMG Leadership

Ronne Ostby

Ronne Ostby

Vice President, Communication Research, Strategy & Outreach

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Learn more about partnering with Fors Marsh Group and our capabilities to create powerful messaging that reduces tobacco use.


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What We Do and How We Do It

Behavior Change

Creating a Positive Social Impact

To influence the decisions people make, you must understand what drives their decision-making process. This understanding is FMG’s non-negotiable starting point and shapes how we develop strategies, campaigns, policies, and products that effectively change or modify behavior.


Creating a Better, Safer Future

The emphasis of FMG's work has always centered on the idea of being better. One key component of betterment is health. Whether public or individual health, our team of health and risk communication specialists have designed and executed rigorous research to develop communication and messaging strategies that have reduced the use of  tobacco for many organizations and institutions.